Your FPO's gateway to a stronger livestock business.
Bring better goat-health support to your members. Build new business opportunities for your FPO. Grow with Manikstu through products, services, manure procurement and market connections.
Your members are your strength. Let's build more around it.
Many FPOs have built strong relationships with farmers, but livestock services and business opportunities are still limited. Goat farming is already an important livelihood for many small, marginal, landless, tribal and women farmers.
- Limited business lines
- Few FPOs offer livestock-specific products and services to their members.
- Weak market links
- Farmers may depend on middlemen and goat manure often goes unsold.
- Limited animal-health reach
- Vaccination and deworming may not reach remote villages on time.
- Limited livestock data
- Without member-level livestock records, it is harder to plan services and attract buyers.
Manikstu FPO Connect helps FPOs bring organised goat-health support to members and build a new business line around livestock.
Start with free goat vaccination.
Bring an immediate benefit to your members and open the door to a long-term business partnership.
- 01
Partner
Meet with the FPO CEO and board, agree on roles and sign a simple MoU.
- 02
Mobilise
Your FPO lists goat-rearing members village-wise and shares the camp date.
- 03
Vaccinate & record
Health checks, vaccination as advised by the veterinarian, farmer registration and vaccination cards.
- 04
Follow up
Phone follow-up, re-weighing after 30 to 45 days and booster reminders through SMS or WhatsApp.
What farmers and goats receive at the camp
- Registration in the Manikstu app (with farmer consent)
- Goat health check by veterinarian
- Vaccination as advised
- Digital vaccination card for each goat
- Information on animal care and follow-up reminders
What the FPO gains
- A valuable, tangible service for goat-rearing members
- Better engagement with an underserved farmer segment
- A starting point for building a livestock business
- 2 trained Prani Mitras from the community
- A stronger relationship with Manikstu
Two local youths from each participating FPO are selected and trained as Prani Mitras: community animal-health workers who can provide first-level livestock care in their village.
A free service for your goat-rearing members. Each FPO camp is planned over 2 to 3 days, with veterinary support and farmer awareness.
Bring a camp to your FPO ↗Start with what you have. Grow as your business grows.
Different FPOs have different levels of experience, working capital and infrastructure. Choose the model that suits your current capacity.
Commission Partner
Start without stock investment
Best for: New FPOs and FPOs looking to start without investing in stock.
Your FPO promotes Manikstu products and books orders. Manikstu supplies products on consignment and pays a commission on sales. Your FPO does not need to purchase stock to get started.
- Promote products and collect orders from members
- Manikstu manages stock supply and dispatch
- Earn commission on every confirmed sale
- Low investment to begin: no stock holding required
- Commission on sales
- 8 to 12%
- FPO stock investment required
- Nil
Distribution Partner
Build your product business
Best for: Active FPOs with working capital, storage capacity and experience in product sales.
Your FPO purchases products from Manikstu at distributor prices, stores them and resells to members. This model gives the FPO a larger role in product sales and stock management.
- Purchase products at distributor prices from Manikstu
- Store and sell products directly to members
- Manage your own stock and reorder cycles
- Earn a margin on every product sold
- Resale margin
- 12 to 18%
- Indicative launch time
- 1 to 3 months
Goat Care Centre
Build a dedicated livestock centre
Best for: Established FPOs with a capable team, infrastructure and a dense goat-rearing farmer network.
Your FPO runs a Manikstu-branded Goat Care Centre using Manikstu's brand, systems and services. It becomes a dedicated local point for livestock products and services.
- Set up and run a branded Goat Care Centre
- Offer livestock products and para-vet services
- Support goat manure collection from members
- Earn through product margins and service fees
- Indicative launch time
- 6 to 12 months
- Setup investment
- Higher (discuss with Manikstu)
Start as a Commission Partner, grow into a Distribution Partner and build towards a Goat Care Centre. You can begin with a low-investment model and move to a larger partnership as your business develops.
Your FPO brings the farmer network. We bring the support.
Manikstu works across the goat-farming value chain and brings products, systems and service connections to the partnership.
- Product range
- Feed, mineral supplements, veterinary syrups, fodder seeds and breeding goats.
- Veterinary network
- Support for vaccination, deworming, animal health advice and livestock services.
- Digital technology
- Farmer and goat profiles, vaccination records, health reminders and FPO dashboards through the Manikstu app.
- Business support
- Product supply, manure procurement and livestock business opportunities.
- Training
- Selection and training of local Prani Mitras as community animal-health workers.
- Marketing support
- Camp-based promotions, product demonstrations, awareness materials and digital communication.
Beyond the camp, new business lines
The vaccination camp is the starting point. Together, Manikstu and your FPO can develop products, services and market connections for goat farmers.
- Livestock product sales
- Goat & sheep pellet feed, mineral lick blocks, vet syrups & fodder seeds, breeding bucks and Goat Care Kits.
- Goat manure buy-back
- Collect at village points, dry it, supply it to Manikstu and earn an aggregation margin on manure that often goes unused.
- Livestock services
- Vaccination & deworming, vet advisory & health cards, breeding support and goat sale linkages.
A clear start. A flexible partnership.
Does the FPO need to invest to begin?
The recommended starting model is Commission Partner, which requires no stock investment from the FPO. Distribution and Goat Care Centre models require higher investment and are suited to FPOs with greater capacity.
Who conducts the vaccination?
Vaccination and treatment are carried out by a registered veterinarian or trained para-vets under the veterinarian's supervision. The schedule is decided by the vet based on local disease conditions and season.
How does the FPO earn?
Depending on the model: commission on product sales (8 to 12%), resale margins as a Distribution Partner (12 to 18%), or product margins and service fees through a Goat Care Centre. Manure-collection FPOs earn an aggregation margin.
What happens to farmer data?
Farmer and goat information is recorded with informed consent. Free vaccination does not depend on marketing consent. Personal data will not be sold or shared with third parties.
How can our FPO get started?
Share your FPO details through the enquiry form. Next steps: initial discussion with CEO and board, agreement on roles, MoU, then the first vaccination camp is planned.
